Food Biz Wiz Podcast Episode- Writing Better Copy for Food and Bev Brands
I had such an amazing conversation with Alli Ball, the brains behind Food Biz Wiz on this podcast episode.
A little backstory. Alli and I met at the Fancy Food Show in San Francisco and after some conversation about how many snacks we’d each consumed at the event, I asked her if she'd like to have a copywriter come on the podcast to help food and beverage brands clarify their brand messaging. She was all in!
Just a couple of weeks later we recorded and it was such a nice, laid back conversation that I hope will bring some valuable insight around copywriting for brands of all sizes.
Here are a few things that key points we covered (plus a lot more!):
How to know when you’re ready to hire a copywriter, and what to expect from that relationship (hint: don’t waste your money too early!)
How brands can use creative copy to create a cohesive experience for their consumers - and why that’s key to brand loyalty
How bootstrapped brands can write successful copy themselves using Celsea’s best copywriting tips
How to ensure your copy actually leads to sales
If you run a food and beverage brands and need advice around any area of the business, I highly recommend you check out Alli’s work, she’s doing big things for this community!